SuperValu to sell €2.5 million worth of Irish tomatoes in 2013
Irish Flavorita Tomatoes Now Available Exclusively in SuperValu Sisters Sarah age 5 and Emily Darley age 7 got a taste of the new Tomatoes of the season . SuperValu, Ireland’s leading community retailer, is expecting to sell €2.5 million worth of Irish tomatoes in 2013. Extending the range this year, a new variety of Flavorita tomato is now available exclusively to SuperValu stores nationwide. Grown by Irish grower David Currid from Waterford, the Flavorita Tomato is a sweet and juicy vine ripened Irish Baby Cherry Plum Tomato. Its sweet taste makes it ideal for salads and snacks, and is a great addition to the kids lunch box. SuperValu is expecting to sell €300,000 worth of the Flavorita tomato variety between April and October.